2015-12-02 15:42
Zhu Houcheng: why does the sun choose to direct?
 I am an ideal, the sun god company and I have a dream and hope that the direct sales, because of this, I want to take the time to direct the ten years of direct sales, talk about the charm of this industry.
- Zhu Houcheng, vice president of marketing headquarters, vice president of the sun god group
Direct report net December 2nd (China's direct sales) why to enter the direct selling industry, which is the scientific judgment of the sun's nerves had been well considered. To sum up, there are three reasons.
First, direct marketing is valuable.
The sun god before entering the direct sales, direct marketing industry has an objective, relatively in-depth thinking and analysis. Although at that time, the entire industry is also very confusing, the community has a very big misunderstanding of the direct selling industry, and even misunderstanding. But even so, we still believe that the industry is valuable, worth as a benchmark for the two time the sun god, two brilliant, a strategic foothold.
So, from the beginning, the sun god with some direct business is a difference. This distinction is mainly reflected in the history and development of the industry, some of the laws of the industry have an objective analysis and scientific understanding. With such a basis of understanding to support us step by step is very strong, very easy to move, will be able to support us to overcome all the difficulties, let us in the whole industry situation is not clear, can go ahead without hesitation.
Second, direct marketing is promising.
This is rooted in the nature of the whole direct selling industry, the essence of this business is a natural product of the market economy. Because the nature of the market economy is the sale of goods, and direct selling is precisely the one of the most natural way of the sale of goods.
Secondly, direct marketing is the inevitable development of human nature. Every society people want to be able to create wealth, to realize the value, and the direct selling is precisely the individual to create wealth, realize the value of a relatively fair way. This industry has so some inevitable power to promote, showing a thriving vitality. Regardless of the status quo of direct sales, the legal environment, the necessity of this history is not the objective will of the individual and the social conditions at that time or the transfer of ideology.
Third, direct marketing is difficult.
This difficulty stems from the legal environment is not perfect, the whole industry as a whole is not mature, as well as the development of the whole direct marketing industry. As is known to all, the direct selling industry in China, has been monopolized by foreign investment, especially in 2004 ~2005, when the industry is almost 90% of the market share in the hands of foreign companies. Until now, most of China's direct selling market is still dominated by large foreign-funded enterprises. Why is there such a situation? Because of the strong economic power and political power of large foreign enterprises, they have a direct dialogue with China's top leaders. Based on this, I say that the development of the industry is difficult.
So, then why would the sun god choose to enter the direct selling industry?
Business opportunities and responsibilities
Because on the one hand, we see the commercial opportunity of direct selling; on the other hand, also saw the sun god as a veteran of the national enterprise, need to undertake such a task to revitalize national direct sales.
From the date of entering the direct sales, we are ready to. Direct selling is changes in the ups and downs of a great industry. Here, we see a lot of enterprises to enter the direct sales for a period of time, because encounter some difficulties in dim and exit. The reason why such a situation, the key lies in the starting point for these companies is not correct, they did not really recognize the value of the industry, the industry has not recognized the inevitable future, as well as the responsibility of their own should bear. For those holding the opportunist attitude to enter the direct sales business, caused by the direct result is not ideal, no responsibility, no sense of mission, not mentally prepared for difficult, encountered a little difficult to beat a retreat, this attitude will lead to the failure of direct selling.
Idealism
The sun god why can firmly go today, why can from "looking for the hope of China's direct selling industry" to become "China's national direct selling pacesetter", the most fundamental reason is source to the understanding of the direct selling industry, and of the direct selling industry responsibility and mission feeling, because I have to enter the direct sales is based on idealism rather than opportunism. 3
(original title: Zhu Houcheng: why does the sun god choose direct sales?)
Editor: small Shen
Interpretation of the hot news, showing sensitive events, more exclusive analysis, in the direct thing, micro channel, scan two-dimensional code free reading.
|