Direct network October 20th news (the Yellow River News Network) in May 2004, a reservoir near Guangzhou suburb, an abandoned hotel transformed into the classroom, the wall hanging Aristotle's famous "simple life, superb ideas," the face of a group of uniform uniform marketing staff, we were the most 'wild ideal' but is to give them a lesson."

Today,, President of the Amway Training Center for 11 years, Liu Mingxiong recalled the first day of the opening of the training center, can not help but sigh with emotion: "we are now the size, the effect is far beyond expectations."

Was appointed as the president of the Amway (China) training center for second years, Liu Mingxiong was promoted to vice president of greater china. More than 10 years, he led the training center team face-to-face marketing personnel training more than 1500 million, annual investment of more than 1 billion yuan.

As other countries learn from example

Human weakness and advantages are often only one step away.

1995, the Amway Corp as an early entry into China's foreign enterprises, with the idea of adding color to your life and direct sales model into China, the majority of people have been carefully onlookers". However, when more and more people began to "sea" try to direct, and would like to take this opportunity to realize the dream of getting rich and extensive management mode coerced urgent mentality to get rich, direct selling market Nishajuxia, from the start, direct sales personnel low barriers to entry is weal and woe.

As the rapid development of China's industries, there are a lot of people eager to get rich, eager to succeed in the new year. Memories of the past, Liu mingxiong pointed out that once the quick heart prevailed, will appear "made a single business, losing a friend" negative phenomena, "a people completely ignore the value to consumers the product itself, the lack of the spirit of love is forced to sell."

In order to avoid wrong ideas are constantly copied, in order to allow more marketing personnel truly grasp communication skills, Amway China Training Center - China's direct selling industry's first professional training institutions established, Liu mingxiong assume the responsibility of supervisor training industry; Xu is a coincidence, in 2006, China's direct method introduced, the provisions of the marketing personnel training must be borne by the enterprises, Amway training center is to roll with the punches.

Liu Mingxiong remember, when it took a lot of effort to fix a concept, that is Amway to give you a fair competition platform, but you want to succeed, but also need a lot of effort, and even luck. From the beginning, the training center has set up three training plates: including product knowledge and communication skills, and other specific knowledge skills, the need for success and emotional intelligence and emotional intelligence, values and corporate culture.

For low barriers to entry, Liu mingxiong share the story let people moved: the training center was established shortly after, a from Jiangyin rural women in our examination room to cry, because she can't read to answer papers on the subject. I told him a separate interview, she basically can answer. Later I learned that she was abandoned by her husband's woman, in order to raise three children, she very hard work, and finally become senior manager, to go to Melbourne to study. This is a successful story of the ordinary people, but also reflects the need to give the opportunity to the people of the Amway founder of the faith.

As Amway Global first training institutions, China's experience is often unique and advanced, and this experience to near those of emerging markets the benchmark, Russia, India, and even in Europe, have come to China to learn. And the United States Amway headquarters also set up three years ago, the Ministry of training. 3

(original title: Liu Mingxiong to talk about training: Amway to do the industry leader in the industry

Editor: small Shen

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