CNDSN on October 15th news "(" China's direct ") in 2015 is the milestone of direct selling in China a year, is not only the" direct management Ordinance "promulgated the 10th anniversary of the key nodes is an important moment in the Amway (China), Tiens Group, Mary Kay (China), a new era of health industry group direct backbone enterprises in China the 20th anniversary of the opening of the. In addition to these symbolic concept, China's direct selling industry, in essence, also made a lot of progress, and more positive still undercurrent surging, give the industry a spring suddenly vent.

2015, China's direct sales is the biggest feature is the licensing speed is significantly accelerated. According to the publication of the 2014 China direct sales report statistics show that as of the end of 2014, the Ministry of Commerce officially announced the number of licensed direct sales companies only 48, and 20 have issued a declaration of the quasi direct marketing enterprises. As of the end of July 2015, there have been Shanghai Vorwerk, Inner Mongolia Yuhangren, Shandong Wei Kang, Shandong Freda, Shandong dong-e E-Jiao, Hebei Hualin, Shandong Yongchun Tang, Chongqing Garden beauty, Chongqing Tahitian Noni, Beijing Aerospace Dongfanghong, Zhejiang Conba, Dalian ShuangDi, Jilin new Sarkozy, canai in Guangzhou, Guangdong Jinke Albert, Tianjin cast source 16 enterprises publicity licensed, made the official announcement of the obtained brand of direct selling enterprises expansion team to 64.

Also in 2015 has a total of increase in the canai in Guangzhou, Tianjin and cure Youde, Empoasca Xuzhou, Qingdao Kang Er, Beijing North China, Yantai Tianlun medical, Shandong Yi Bao, Shandong homey, Shanxi Chenyu, Shaanxi Sanba fule, Zhejiang zzhgroup, Wuhu Huaxin 12: Shen card stated enterprises. Removal has officially announced the license of the enterprise, China has released a direct sales license issued a quasi direct number of enterprises there are 18. And understand according to the reporter, this 18 enterprises there are many companies have actually won the direct selling business license or permit direct reply, only to be some routine mopping up after the official officially announced. That is, as of the end of 2015, the number of Chinese direct selling industry has been the number of enterprises has exceeded 70.

In accordance with the licensing rate, China's direct sales license number of enterprises more than 100 goals in the first half of 2016 can be completed.

The change in the speed of the hair is actually a change in the germplasm. In May 22, 2015, the Ministry of Commerce direct management information system has been quietly revised, increasing the internal and external enterprise online application for direct sales license module, and a new licensing process. Compared to the old version, the new process not only from the procedure simplifies many, materials needed to be clear at a glance, clearly marked Shen card processing time -- "90 working days, companies landing the approval documents of Ministry of Commerce, Ministry of Commerce direct selling industry management information system query public announcement." Such transparency measures, let the previous "a rare in several approved", "license granted feel without what standard" has become history, the Chinese direct selling companies licensing Shanghai has officially entered the real process, power rent-seeking chaos get must rectify.

And the speed of the licensing process to speed up the transparency and speed, is the industry's other regulatory level of deregulation.

Has been, China's direct selling two "Regulations" ("direct management Ordinance" and "the prohibition of marketing regulations") let a person and love and hate: love the realization of the direct selling industry once again open, harsh hate impractical for the industry as a whole bear sin, direct marketing identification into chaos. A lot of people in the industry have the idea to break through the bottleneck of China's direct sales. The end of 2014, under the support of some of the responsibility of enterprises, the joint world direct sales (China) research center and Southwest University of Political Science and Law jointly set up a research group, a special study of China's direct sales two major regulations to improve the direction, quite a result. Since 2015, the government regulatory authorities have jointly driven by the industry to make some specific actions, such as the process of direct expansion of business expansion areas, such as the number of direct sales outlets in each region to carry out a large reduction. Recently, I saw a more substantive progress.

In August 2015, the Ministry of commerce market order our to the major direct selling companies issued a formal the regarding the development of direct selling regulations implementation and improve the questionnaire of the notice ", containing the direct selling regulations implementation and improve the questionnaire". The questionnaire directly to the local proposed "direct management Ordinance in 2005 promulgated the implementation of the historical background of the time it was?" ", is the largest direct selling team paid special advantage?" , "whether it is necessary to allow the implementation of direct sales team?" "," direct management of the necessary administrative examination and approval it?" And other industry core sensitive issues. It appears that the regulatory authorities on the nature of the industry is very clear, how to fundamentally improve the two regulations, has entered the actual work process.

In addition, the author also received a copy of the direct product (Draft), the document, the above will direct selling products range from the original five categories to eight categories, and each category has achieved a wide range of expansion, in addition to a wide appeal of agricultural products, food, and even clothing, automotive, electronic products, handicrafts and even printed matter.

If more than two pieces of information can be achieved in a good direction, then we can say that the spring of China's direct selling.

, of course, wide necessarily implies strict control, because the more relaxed conditions, the industry will be mixed, also hope each big enterprise to plan ahead. In the future, China's direct sales companies in the short term success by the mode to promote long-term success