2015-10-14 15:47

 

Three treasure brother Relativity: how do Chinese enterprises to go abroad?

 

[direct network October 14th] (PO brother's theory of relativity) last week, and we talked about a 7 year acquisition of the winery's story. Today, we have a short time to the story, the French funded wineries association is how to set up?
In recent years, the acquisition of Chinese enterprises in France is not a small number of wineries. When the association was established, there are more than 100 French wineries in france. Among them, the scale of the acquisition of three winery is not the biggest, the number is not the most, the amount of investment is not the highest. What makes us play a key role in the establishment of the French funded winery association?
The story from my last year to Bordeaux, France, I and Lugagnac (Lu Jiabao) winery management team to talk about a topic: how Chinese companies better integrate into the French society?
Why can you talk about this topic?
In fact, not only in France, with the sustainable development of China's economy, go out of the country, more and more Chinese enterprises, more or less can feel the challenges brought by the cultural differences of various countries. I don't think this, as some people say that because China enterprise instant success is not welcome. In fact, China has a lot of enterprises in the pursuit of sustainable development, the lack of mutual communication and running in.
So I think, in the Chinese funded enterprises, is not the local government can have a better communication platform? Then production, general manager and I Lugagnac winery of the Thomas said, why don't we go to visit Bordeaux, Gironde COAG, to push this thing.
That communication is very smooth. Sansheng, after the acquisition of Chateau Lugagnac respect local culture, respect the winery team of various initiatives, organic transformation and equipment renewal, continue to invest, and promote establishment of the positive actions of the French Association of Chinese wine, let the Gironde Xingnong Wei very much appreciated.
In May this year, the provincial agriculture commission to Chinese Gironde, on three were investigated and visited. Go back later also visited many Chinese winery owner and manager, decided to set up the association.
What is driving me, Gironde Xingnong Wei let me to lead, please Mr. Ardu I and Gironde Provincial Agriculture Commission Chairman Bernard ARTIQUE together, CO chairman of association. I think, after the establishment of the association, there are a lot of things to promote, whether it is to strengthen the communication between Chinese enterprises and local government in France, or to promote exchanges between Chinese and wine, as well as in the wine culture, technology, cultivation and other aspects of learning and growth, there is still a long way to go. Now that I have a head, it is my responsibility to take on me.
We contribute to this win-win, we are very happy. Association in October 2, set up, in mid October is a Gironde province farming appoint the organization of a wine growing training and the role of the platform is a step by step to play out.
Chinese companies are not new to the country, but we are trying to do such a thing: Chinese companies not only to buy a landmark building in foreign countries, but also with respect to the local history and culture of the attitude to win more long-term future. 3
(original title: three treasure brother Relativity: China enterprises abroad after how to do?)
Editor: small Shen
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