[direct reporting network on September 23 hearing] (Sansheng Wong) everyone liked it a commodity, if the price of 60%, you guess it is not able to be crazy to sell?

This seems to be a problem, whether it is the anniversary of the shopping mall, or double 11, double 12, 616, 818 of these endless electricity supplier Shopping Festival, is not to use such a big sales volume record?

From a theoretical point of view, both to improve sales, but also allows users to enjoy the benefits, is undoubtedly a win-win decision.

Actually? Come and share a true story.

When the three newly established companies, only 4 of health care products. Later, our products are more and more rich, towards a healthy family life "in the direction of the development of basic necessities of life". When it comes to "food", the Chinese people most pay attention to table culture, but also pay more attention to food safety, so the organic table food should be a good choice. So we begin to think to do organic rice, tea, Cereals, soy sauce, vinegar and so on. After the introduction of this series of organic food, with a good account of the monument. So we think, these necessary things on the table, Is it right? Can go out preferential policies, puerile. However, the results are not surprising: These are very good with the tablet of the organic food, we launched a monthly quota, equivalent to the price of 60%, not many people buy.

After market research, we found that this indulgence scheme greatly compressed the dealer's bonuses, the dealer did not make money, naturally reluctant to promote. And direct sales approach, no one to promote, of course, do not sell.

Let us to re comb the decision-making process, from the product itself and user needs: the product is not good? Preferential strength is not big? Customers will not like? We come to the conclusion of the positive.

But if the nature of the industry and the law of business starting to see the problem: we have completely ignored the dealer's promotion.

Sell the people want to make more money, to buy people like cheap. No matter from which side, the demand is reasonable. The key lies in the decision-making, how to do a good job in demand balance. Only from the needs of a party to make a decision, it is possible to make this failure of the attempt to do the same: made a very right and wrong decision.

People or businesses, to see the problem and make decisions, and the growth stage is a relationship. At that time it seems very right thing, to a new stage to look at, it may be found that the problem. There is a saying called "posture adjustment" in the run, the process of trial and error, in fact, is also a kind of growth. 3

(original title: three Huang Jinbao: a very correct wrong decision)

Editor: small Shen