2015-09-01 16:19
Li Jinyuan shared 20 years of entrepreneurial road: China Tiens dream world
CNDSN on September 1, news (China News) Tiens Group's 20th anniversary celebration is approaching, in Tiens International Health Industrial Park, Tiens founder Li Jinyuan share the story of his 20 years of business on the road.
"Choose the health industry, is our respect for life and respect", this is Li Jinyuan venture Tiens intention, he used Tiens people familiar jingle, memories of the 1990s business scene, "a piece of grassland, two vehicles goose license car, three big iron, four temporary shed, six long bamboo pole, seven young man......"
Cherish the dream of "human health, social services,", Li Jinyuan alone came to Tianjin, then Wuqing Development Zone or a piece of barren land, live is temporary small brick building, is the dormitory and warehouse, not even a decent toilet; drink pipe rust water, tea from the red, and bitter and hard; Li Jinyuan personally cooking for everyone steamed rice, fried spicy cabbage, sometimes is to eat green Chinese onion sauce. Winter morning, the first thing is to start their own fire and melting ice and water to cook, the day in the cold wind of command engineering calculation of earthwork, in the evening roll up the sleeves and everyone together to unload the sand stone until late at night.
"At that time the conditions of bitter, can be said to be feeling the stones across the river" Li Jinyuan, feeling the stones, and soon encountered a number of problems and challenges. He went at it hammer and tongs investment more than 2000 million yuan health products bone ginseng project does not translate into productivity; facing the product test failure, on the verge of capital chain rupture, relatives and friends do not understand, does not support such a series of combat, Li Jinyuan suffered the well-being of the world, he worked for on time to the employee wages and sold his beloved Mercedes Benz cars, modified by Xiali; had to burn their backs against the wall, his own flesh and blood entrusted to relatives and friends to foster; in a cold early spring night, Li Jinyuan jumped into the icy Swan Lake by wash cold sauna to hone their will, finally ushered in the success of Tiens "nutritious high calcium medicinal granule"!
Market and Li Jinyuan the puzzle: distribution in the cost of more than 700 million, every month more than 60 million of advertising costs, and month Xiaoshouhuikuan insufficient 20000 yuan, a serious backlog of products, capital chain is broken and enterprises on the brink of collapse. "As long as the heart is unbeaten, everything can be start all over again!" Li Jinyuan Kangzhu tremendous pressure, after repeated research and feasibility studies, the final choice of the direct sales model was still fresh things, only a year's time, Tiens layout nationwide, sales reached more than 20 billion yuan.
Get out of the dilemma, Li Jinyuan constantly think about, how to make Tiens produce greater value for society. Go international health development road, build reputation of Tiens dream world of national brands, deeply rooted in the hearts of the Li Jinyuan. Clenching his fist, encircling the earth, although the earth, as we Tiens determination is big! "In 1997, in a lot of people questioned the eye, Li Jinyuan troops overseas towards the door.
"Effective good products to win the market's golden word of mouth." Everything is hard in the beginning, entering the Russian market, then came to a lot of people to understand Tiens, can buy the product is not much, the Russians to take strange products are very cautious. Interesting is, there is an old woman holding a try to see the mentality of buying two bottles of products, take home to feed the dog to feed the cat, the dog cat eat no problem, more healthy and lively, she was trying to use, and the experience to share with others. So, excellent quality of Tiens products to win the local market.
A business trip in Africa, Li Jinyuan saw the ant hill, specially took a photo. "By dint of solidarity, down-to-earth energy, little ants with the force of the group will be able to base a mountain. If we have such a spirit, nothing to do!" the language barrier, not familiar with the policy, especially lack of understand the international market of international talent, Li Jinyuan has a detour, to seize the development opportunities, "with a bald when the monk, bite a tooth to pry open the international market. In the face of various difficulties and challenges, he is always optimistic about the positive response, the success is to do a contribution to the country, failed, but also for other Chinese companies to summarize experience."
Today, Tiens business radiation global more than 190 countries, in 110 countries and regions established branch, with nearly 40 million families of global consumer network. Li Jinyuan the Tiens international experience summed up as "three major connotations of" (economic development and prosperity, and promote a harmonious society, improving the quality of personnel), "six elements" (adhere to the integrity, people-oriented, contract compliance, continuous innovation, value brands and fulfill their responsibilities). Li Jinyuan proudly said, Tiens of a "insurance business, security of employment, health, safety, security and development", is a promising sunrise industry, is a great cause of health and human services.
Li Jinyuan the cause of the success of love "toss", the overseas market to earn money to China "toss", in Tianjin Wuqing, he with a multinational currency investment more than 70 billion yuan construction covers an area of 1 square kilometers, the production capacity of 300 billion yuan of Tiens International Health Industrial Park, for the development of the globalization of Tiens hit the solid foundation. Li Jinyuan dedicated to international economic cooperation and cultural exchanges, spread Tiens and Chinese culture, on the one hand, the integration of global resources, to achieve global multi format interconnection, mutual integration, interoperability, build a broader platform for the cause, for the society create maximum business value.
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Not long ago, Li Jinyuan led more than 6500 companies in France, the creation of human creative team word Guinness world record, since the 50 anniversary of the establishment of diplomatic relations between China and France, the largest folk cultural exchange activities to let Li Jinyuan once again become the focus of global media. "To promote international economic and cultural exchanges and cooperation, to show Chinese enterprises, the national brand of style" Li Jinyuan explained activities intention, "we do not ostentatious and extravagant is to the world propaganda Chinese culture, next year we would also like to go to Spain."
For the future, Li Jinyuan's world dream rich and colorful.
Li Jinyuan has recently been busy round trip between Europe and China investigation, plans to through the Tiens global network build Tiens e-commerce platform. "Peoples innovation, public entrepreneurship, we integrate global network of vast amounts of user data, fully tap the value of data, the practice of countries along the way construction vision."
To create a Thai economic health this set of "prosecution and prevention" in one of the top health management agencies, is another important move to embrace the world, Li Jinyuan, he integrated all over the world class health management and medical resources, to provide a global high-end customers, a one-stop, personalized, high quality health management services.
Tianjin Tianshi college based, in the planning and construction of internationalization, socialization, modernization and comprehensive Tiens University, covers an area of 3.2 square kilometers, overall construction area of 2.1 million square meters, expected investment of over billion yuan, will establish a government, use, production, learning and research "combination of collaborative innovation system, international vision and innovation ability training for the development of global health industry combination, both knowledge and practical ability, morality and professional ability of both composite type entrepreneurial applied talents.
"A business, to cross the river by feeling the stones; second pioneering, feeling the stones across the sea; Tiens the third cause of take-off, speed increment, Yimapingchuan!" Li Jinyuan of Tiens "dream world" full to win the confidence of the people. 3
(original title: Li Jinyuan shared 20 years of entrepreneurial road: China Tiens dream world)
Editor: Wan Wan
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