CNDSN August 24th] (Daily Economic News) Hu Jiqiang cited a series of figures, revealing the micro state of the pharmaceutical electricity suppliers: the average gross profit margin was 19.3%, the average net interest rate was only -1.3%, CEO turnover into the tide."

"I have been working in the pharmaceutical industry for more than 30 years, has experienced 30 years of reform and opening up, has experienced 25 years of market economy, but the pharmaceutical industry, so far, some of the thinking of the planned economy is also deeply involved in the industry, the industry is far from market." Yesterday (August 22), Conba Chairman Hu Jiqiang in "2015 China Pharmaceutical entrepreneurs", expressed their concerns, "we enterprises feel more and more tired, the prospects for development are more and more confused."

In recent years, many companies have put on the Internet + concept, layout medicine electricity suppliers. 2010 ~2014 years, the domestic Internet Medical venture capital of up to 140, of which, in 2014, there are 80, the disclosure of the amount of financing reached $690743000.

However, throughout the pharmaceutical electricity suppliers, its development is not satisfactory. Hu Jiqiang cited a number of figures, revealing the micro state of the pharmaceutical electricity suppliers: the average gross margin of medical electricity suppliers is 19.3%, the average net interest rate is only -1.3%, CEO turnover into the tide."

These companies choose the way is not the same, or self built electric business platform, or shares of medical App. Pharmaceutical companies on the Internet sale of drugs in the face of many policy of restrictions, in Hu Jiqiang seems, began using the third party platform in the most efficient, "if you as an industrial enterprise, I think may wish to borrow the third-party platform to do brand marketing." This is the approach: Conba health care products and health products, the use of the Tmall, Jingdong sales platform.

Hu Jiqiang does not deny the role of the Internet on the performance of the company. For example, health care products, the number of online profit rate can reach 15%, compared with the traditional sales model of health care, but also make some money."

In July, Conba disclosed the first half performance express, the first half of this year net profit rose more than 50%. Turning to the reasons for the rapid growth of performance, Hu Jiqiang said, with the power of capital plus Internet thinking and Internet technology, is to promote the advantages of enterprises to seize the opportunity to grow rapidly, the power of high speed growth is the capital plus technology, technology is the internet."

Traditional industries how to respond to the challenges of the Internet era, Hu Jiqiang has its own answer, as the enterprise, we must see the future of the pharmaceutical industry should not be abandoned by the Internet era, we can only go to embrace the Internet, and the Internet will be able to change the industry, because the more opaque, the more the transaction chain long field, it should be more easy to change the internet." 3

(original title: Conba pharmaceutical companies: Hu quarter strong "net" optional third party platform to do brand marketing)

Editor: small Shen