2015-08-13 15:51
Yan Zhirong: electricity suppliers can not subvert the direct sales model
 CNDSN August 12th news (Southern Daily (Guangzhou)) by the Internet + wave, many traditional companies are exploring the path of seamless connection with the internet. China's global direct selling industry giant Amway, just 20 years into China, recently announced the discovery of a mobile social network to activate its intrinsic "human network" gene model. August 2nd, Amway released its 2025 strategy in Guangzhou, announced the next ten years, the strategic goal is to achieve the number of successful entrepreneurs on the Amway platform. Yan Zhirong, President of Amway Greater China, said that in order to achieve this goal, Amway will implement a comprehensive digital strategy, experience strategy and young strategy, for the direct sales system plug in the mobile social electricity suppliers.
Plug in the electricity suppliers for direct marketing system
Nanfang Daily: as a leader in the global direct selling industry, Amway entered China 20 years, has made remarkable achievements, the performance of the climb to tens of billion. But with the development of electronic commerce, whether it will subvert Amway's original direct sales model?
Yan Zhirong: Amway's core competitiveness, we will not give up direct sales of this model, but also has been looking for direct sales and Internet bite gear. Mobile social electricity suppliers, Amway is the integration of traditional advantages, the effective use of mobile electricity suppliers and social media, the development of the Amway version of the Internet + mode. Amway has a natural Internet gene, as long as the Internet appears, Amway is relying on its direct sales model, the establishment of a huge network of people. Current, Amway is to make use of micro channel, micro blog, mobile social networking platform, line of human networking moved online, through online and offline exchange of complementary, quickly enhance interpersonal network expansion and efficiency of communication.
Southern Daily: can you tell us about the upcoming September launch of the marketing staff mobile studio?
Yan Zhirong: This is a unified design and development of the Amway Corp and provide the background operation of marketing personnel mobile studio, similar to the one for each marketing staff to open a micro shop. Perfect integration of these micro store micro channel ecosystem, with Amway's existing Amway cloud services, micro channel service number, Amway digital port APP and other mobile channels, together with Amway's strong line home delivery system, together constitute a Amway mobile social networking business platform. Customers can according to their own preferences, through the three mobile terminals of any one channel to achieve online purchase, membership management, marketing staff through these channels to achieve mobile product sales, customer service, business management, and thus significantly improve marketing efficiency.
Southern Daily: Amway's mobile social business model has what characteristics?
Yan Zhirong: Amway's mobile social business model has its own advantages, it retains the direct sales staff doubled, word of mouth spread, consumption and sales integration and other core competencies, and with mobile social networks to enlarge and strengthen these characteristics, through mobile electricity suppliers and line
Distribution to improve the efficiency of marketing staff, is a very ideal Internet + path. Amway's electricity supplier system, including 10 micro channel accounts and 12 APP applications. Entrepreneurs can communicate in the micro channel and social networking platform, can achieve information communication, brand promotion, product sales and customer service functions. It should be said that these have covered all the key nodes of their entrepreneurial process.
Is committed to creating a platform for the creation of O2O Volkswagen
Southern Daily: you mentioned in the next ten years, Amway will be committed to building a O2O public entrepreneurship platform in China, can you explain it?
Yan Zhirong: to entrepreneurs as the core, Amway launched a new version of the popular business platform, including the four support system. The first is the product support system, to help entrepreneurs to develop customers, retain customers. Second, is the mobile business system, customers can micro channel service number in Amway, Amway marketing staff micro store, Amway digital port APP and other mobile channels for the purchase, processing, marketing staff can easily achieve product sales, customer service and customer management. Third, it is the customer experience system, to provide customers with quality life solution. Fourth, learning system, according to the need for entrepreneurs to provide advanced training.
Southern Daily: Amway why should go to build a platform for the masses to do poineering work?
Yan Zhirong: because the direct marketing itself has a low threshold, low investment, low risk and other characteristics, Amway hopes to use the new version of the public business platform for entrepreneurs to provide the full range of free of worry free quality business experience. In fact, from the beginning of the establishment of Amway, is a public business platform. Amway's core marketing personnel mostly independent business, although sell Amway products, but do is their business, is worthy of the name of the person that do poineering work. 56 years ago, Amway's two founders after 7 times to do poineering work, suffered entrepreneurs hard, deep experience to recognize the needs of entrepreneurs, eventually started Amway Company, when their goal is to so that each person has to change the destiny through entrepreneurship opportunities.
Southern Daily: to create a public business platform to achieve what the desired goal?
Yan Zhirong: our goal is to help people who are willing to start their own business, but do not need to build their own business. From R & D and production, brand building, to build a platform, warehousing logistics, and then to communicate, training, motivation, management, Amway and strive to cover all sectors of society to provide a full range of entrepreneurial experience. Marketing staff to focus on selling products and services to customers, the other is to take care of the company.
Southern Daily: there is information that Amway now has 300000 of the entrepreneurs, Amway plans to 2025 will be the number of this number?
Yan Zhirong: we plan to double the number of entrepreneurs by 2025. Wave of innovation peoples, public business has driven China quickly into the era of mass entrepreneurship, direct selling is a kind of ideal personal business model, Amway will continue to update the public business platform can well meet the entrepreneur needs, solve the problems faced by entrepreneurs. The success of the future of Amway, it is just based on the success of helping entrepreneurs succeed. 3
(original title: electricity suppliers can not subvert the direct sales model)
Editor: small G
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