CNDSN August 12th (three Huang Jinbao) today, give you a picture.

This is 2011, in three overseas tourism Symposium small partner in the Grand Canyon of Colorado took American. Built on the cliff is a glass bridge, feet are all transparent glass. Walking on the top of the people are basically two kinds of state: fear, or overcome fear.

What is interesting is that if the glass is replaced by a wooden plank, everything else remains the same, the man who is on the cliff, and the fear is not there when the eyes can't see.

Is it a truth that I want to talk about the fear?

No, we'll tell the other story.

Ten years ago, we are still using the traditional channels of sales of health care products, there have been a strange phenomenon: some dealers do not want to sell our products, but he himself to eat our products.

The reason is that our products are higher ex factory price than others, and his profit is reduced. However, he himself to eat the time to choose our products, because he knows that the company's product quality is better than others. From the beginning to do health care products, we have not used the full price to grab the market strategy, we pursue quality. A pursuit of the quality of the company, often do not use shoddy packaging, there will be no mess production environment, this point, the dealer is actually to see and know.

These two seemingly completely unrelated story, in fact, are the "see" about things. To see the danger you will feel fear, to see the appearance of you will judge the quality.

What do you mean?

Eyes can see things, is the most intuitive.

Product quality is good, business management is much better, the average person is very ugly. We can see, is the product of the packaging, details, is the plant's appearance, environment. If these things are not good, then you say that you can not see, the abstract thing to do, how can people believe it?

So, we see the industrial park in the beautiful landscape, can not see the input of production lines; see is the product for a new packaging, can not see the technology and process improvement. For the pursuit of perfection, no matter what others do not see, to treat things are the same attitude.

If I say "I do not have the appearance but the connotation", it is not a pursuit of the ultimate enterprise. 3

(original title: Treasure elder brother's theory of Relativity: I have content, so the appearance is not important?)

Editor: small Shen