CNDSN August 10 news (direct road network) recently, lung nilfisk airborne troops, founder of Tan Quanyong by invited to participate in direct road network sponsored by the direct argues, direct selling is better and better to do still more and more bad to do? "The topic of discussion, on the direct current challenges and opportunities, direct selling is becoming more and more good or not to do, to express their views. Tan Quanyong said, at present a lot of direct selling enterprises lack their own soul in direct sales more difficult to do, the specific points are as follows:

Direct selling industry can be said to be more and more not good business. On the surface of the company more and more, in essence, the company's own business model of the traditional, old, lack of innovation, and the company's products tend to homogeneity each other, and the price is high, coupled with the impact of electricity providers, micro business, so that the road will be more direct marketing is not optimistic. This is also the direct selling industry is the main problem facing.

Recently, the speed of a license is amazing, so the emergence of such a large potential, whether it can guarantee the existence of its "quality"? According to past experience, a lot of hype of direct selling enterprises after being licensed by don't be rash and too much in haste, how long will disappear from the scene. This shows that direct marketing must work steadily, to rely on business products and services to take root in the market. However, the management of products and services must be innovative, otherwise it will face the fate of elimination.

Throughout the current direct sales industry, the direct sales enterprises are facing challenges to make two major improvements: first, learn from and integration of some of the other models, such as micro business model, the full use of the Internet to reform the existing business model; second, the production of products must establish their own characteristics, based on practical, affordable, to fight the survival of protracted war. Without the spirit of enterprise, finally only annihilation in the boundless sea, so companies at this stage in products, systems, sales patterns of innovation expected imminently. 3

(original title: Tan Quanyong: a lot of direct selling enterprises lack their own soul in direct sales more difficult to do)

Editor: small Shen