2015-08-04 16:05
Liu Yongjun: direct development prospects will become the mainstream industry
 CNDSN August 4 News] (direct road network) recently, direct selling 100 network general counsel Liu Yongjun was invited to take part in organized by the direct road network "direct argues, direct selling is better and better to do still more and more bad to do? "The topic of discussion, on the direct current challenges and opportunities, direct selling is becoming more and more good or not to do, to express their views. Mr. Liu Yongjun believes that the direct sales industry development prospects of good news, the future will become a mainstream industry, the specific point of view is as follows:
As a whole, the good news of the direct selling industry, should be better and better.
On the one hand, with the support of the rapid development of China's economy, investment, consumption and export slowdown, the country needs to seek new economic growth point, coupled with the traditional industry transformation brought more and more employment pressure, the government's access control for direct marketing industry has significantly accelerated the pace of direct selling licenses, which is undoubtedly good news, will attract more comprehensive strength and brand advantages of enterprises to enter direct, thus driving the entire industry growth.
On the other hand, with the traditional large enterprises to enter the direct sales, public and the media for the degree of recognition and acceptance of direct sales, direct sales and the status of the image and status are more positive, in turn, to attract more talented people engaged in direct sales, this virtuous cycle makes direct selling is a mainstream industry.
However, the direct sales industry also faces a lot of challenges: for the product oriented, good foundation, high management level, strong brand awareness, and pay attention to foreign affairs processing enterprises, direct marketing is getting better and better. On the contrary, those although a direct selling license, but there is a lack of management level of advantage and the correct business philosophy of the company, and team management and ability are weak direct selling enterprises, feel the direct selling market has become more and more difficult.
For professional managers, it is a golden age, with the speed of development is accelerating, more and more enterprises to enter the direct sales, industry professionals will become increasingly scarce.
Have skills, experience and personnel will be subject to the enterprise paid poaching, the professional manager market value would be obtained well reflected. For the ability of the dealer is also the case, the choice of opportunities will increase, but the overall stability of the talent team will be relatively low, and do not rule out frequent dealers to become a new normal.
Compared with the past, direct sales in the operating mode is also a big difference, the earlier direct selling is a product oriented, the formation of the team is also more to promote the product oriented.
And now selling, has split into three main modes: a class led by Amway product oriented; a class is part of the domestic new Jin take the brand enterprises, whether with differential and double gauge system, the focus is fried single and static dividends; the third category is an endless stream of funds disc or fund disk, in order to complete the misappropriating foot for the purpose of. These three types of models, the third category of the entire community is a very negative energy, especially for the industry's lethality, is worth all the licensing business to be vigilant and prevent.
At present, the problem can be summed up as, one, direct supervision regulations relative lag, supervision and control, two, direct corporate foreign affairs and media PR cost remains high, especially from the media, micro channel, resulting in the media sector struggling to cope with the pressure of huge; three, the enterprise should take into account the combination of airborne personnel and self training, to avoid the personnel changes lead to gaps in the case of no fill. Four, product prices are too high, low cost. And electricity suppliers to form a sharp contrast, not conducive to the cultivation and maintenance of the consumer class.
Based on this, we hope that the government departments to strengthen supervision, to ensure the transparency of supervision and management, enterprises must strengthen product quality, the establishment of specialized product research and development institutions, improve product performance, and constantly learn from foreign excellent management experience, improve their own strength; as a distributor, you must strictly discipline, not touching the legal bottom line.
Liu Yongjun personal profile:
Direct general counsel of 100 nets, even Teng consulting chief consultant, "the sixth wave of wealth" planner and writer. 3
(original title: Liu Yongjun: direct industry development prospects will become a mainstream industry)
Editor: Wan Wan
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