[straight news network Beijing on July 18 hearing (Xinhua) 7 month 14, music, sports and Amway Nutrilite in Beijing announced jointly opened the music as the Olympic Channel. The Rio Olympics will period, depending on the sport and the Chinese Olympic Committee sponsors Amway Nutrilite joined forces, relying on high-quality music sports content and creative team and four screen resources, through the front and back of the good interaction, first-hand information to provide fresh and hot in front of at the same time, introduced a good look can play, unique characteristics of sports entertainment, with the audience is Xiang Internet era National Olympic event.

As a global nutrition leading brand of health food, Amway Nutrilite has 15 years of Olympic marketing experience -- for 15 consecutive years, the Chinese sports delegation of nutrition sponsor, had invited more than top athlete endorsement, Amway Nutrilite Health running tracks over 130 cities, covering more than 400 million people and so on. With the Rio Olympics approaching, Nutrilite systematic Olympic marketing layout gradually surfaced.

The sports and music together, which means to Amway Nutrilite through high-quality content platform to achieve a wider range of brand marketing. At the press conference, vice president of Amway Greater China market more than put Ms. personally "Amway" and music sports together, "Ainley Neue Trey Eli and music both sports are adhering to the love of sports incomparable, this is we lay a foundation for our feelings. Music sports is sports absolute heavyweight, just a few years is the quest for the industry of a large number of top talent reserves the a series of important events resources, set up a cross platform communication channels. Especially in the content production and innovation and integration to show a strong strength. Nutrilite is also a senior sports iron powder, from the 2000 Sydney Olympics will to this year's Olympic Games in Rio, Nutrilite has been Chinese Olympic sponsors and the Chinese sports delegation official nutrition health food. "

The joint music sports and Ainley Neue Trey Eli in cross-border marketing a try, Yu Fang said: "through cross-border cooperation, within the larger scope of the effective integration of resources, the pursuit of a win-win situation, to consolidate and improve our mutual advantage in their respective fields. We believe that this will be the best choice for both sides, and we will certainly achieve a drastic change in the influence of both sides."

For Amway Nutrilite, Olympic marketing has been one of the core brand strategy, the performance is remarkable.