Direct reporting network in Beijing in July 4th (direct current), Chinese American, English name Chen Nancy, still he Group CEO, founder of the public welfare fund. 1993 graduated from the Department of economic management of American women's University graduated the same year Mary, came to Tianjin Chinese development. Has a "more beautiful, dedication to health" duty, to bring the world health and beauty, and create a good opportunity for success.

With the development of the times and society, the great health industry has been an unprecedented development opportunity. Chen Minjun believes that the medical advances in health more and more human attention, will have broad market space; secondly, the change of family structure, the advent of an aging society, the era with a growing number of consumer groups; in addition, family planning related population policy adjustment will usher in a the new "baby boom" era, the health service has new consumer groups; more importantly, China with national economic and social development is entering the "Thirteen - five" development planning period, means that the definition of "health China", social transformation is coming, will strive to promote the health and medical services in the field of industrial development. All this shows that the "big health industry" is imperative, and deeply affect the industrial structure of china.

Opportunity is always all leaves are prepared, 2016, facing the unprecedented opportunity and challenge of the health industry, Joseph is still standing on the basis of 23 years of brand, also in the new period came into being a product lineup for a more scientific and more advanced service concept.

Chen Minjun told reporters in the reports, Joseph is still for the integration of different market needs the "based on the classic, warm house beauty, youth, the life color and smooth light" five combinations, in order to meet the needs of different consumer groups, the development of different markets. Facing the "big healthy industry" the collection of health products and health management of the industry trend, Joseph is still always adhere to the "product speak" purpose, to advanced product quality and brand of history to meet 2016 development opportunities.

Chen Minjun, yet Joseph since its inception will be brand building as a shoulders shoulder heavy responsibilities, because she knew the importance of the brand of the enterprise. Chen Minjun said, attention brand is a artisan spirit reflected, need a little bit of grinding and polishing, will have the pearl culture Shuoshuo brilliance. And the process of digging the culture and culture, but also to the most abundant, the most valuable connotation of all extracted to the dealer, leading them all the way to have the direction, the goal to go forward.

Chen Minjun further said, he is still the most attractive brand "is Heyou with the world" has gone through a full 20 stations, leading the Heren is to broaden their horizons, increase knowledge, get a different human feeling and honour experience; Shanghe public culture is with wide dealers to practice the love concept of entrepreneurship pioneer, fulfill their social responsibility, dedication and brand power of the operators, but also provides the "glory village" highlight the value platform for every dealer; each year we would have a dream is the most suitable Heren direction of cultural theme, for friends to cheer, for example, 2011 year, dream I hope to fly; 2012 years sailing, sailing - King distinguished Shanghe; 2013 year storm, blooming enthusiasm Shanghe - 2014th Century years, a lifelong career situation; - century brand; 2015 Chinchun, sustainable management, passing the torch; 2016 years of legend, Zhuchaoyinfeng, create a miracle...... This is still the brand culture, in the penetration of every detail, infection to the dealer's heart at the same time, but also has a positive life philosophy.

Thus, is Hector culture reason to today everlasting scene, the most important magic weapon is because the brand has always been regarded as the most precious wealth, in order to obtain the trust of consumers as the original intention of enterprise development, insist on the principle of "not be exaggerated false narrated and guide", "insist on all the achievements of eyes see", insist on the principle of "does not allow consumers to spend money a wronged". 3

Editor: Chen Feng

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