2015-10-14 15:48
Zhong Binxian accepted the domestic media interview with her new goal
 CNDSNon October 14 hearing] ("Chinese philanthropist," Zhang Weisheng) is famous in the world of Chinese American women entrepreneurs Andrea Jung, Avon chairman stepped down a few years, in 2014 as Grameen America CEO, for the start of the development force of the social enterprise.
AVON business miracle
In 1999, international direct sales giant Avon is stuck in a quagmire, results of continuous sharp decline in and shares by the waist down to half, over and CEO Charles Perrin resigned.
This year, Zhong Binxian succeed Palin, CEO of Ren Yafang.
Avon adversity or Huanshuai, let Ms. Jung took office at the beginning by suspicion and concern of all parties, not only because she is the Avon, a hundred years of history the first Chinese American women CEO is she must have operations in more than 100 countries and regions in the world, with tens of thousands of sales of the company out of the crisis.
Jung's "New Deal" core is to cut expenditure: substantially reduced product type and supplier number, the commodity warehousing process automation, a year cost savings of nearly $4 billion; the development of stores, retail stores and other sales channels; the development of China, the EU emerging markets... Less than two years, AVON's market value soared by 70%, by Fortune magazine as one of the Most-Admired companies, and for three consecutive years in the business week, the world's most valuable brand".
2003, AVON's annual sales have reached $6700000000. This represents AVON successfully got rid of the crisis, but also achieved a breakthrough success. Year, Jung visited China, in Tsinghua University: public speaking, she used "thrilling" and "roller coaster" words describe took four years of journey. At that time, CEO and chairman of the Avon Ms. Jung has concurrently.
"When I was a CEO, I never thought of being so lucky and challenging, and that they would bring me such a big change in my life. I don't know the special nature and responsibility of the company as a leader, or as a few female CEO, how to balance and keep the Chinese culture background, or be in a position to be seen, or be in a position to do this job, and to make an outstanding business leaders in the world today."
Actually, Jung had just been promoted to CEO, a famous American journalist asked Andrea Jung father, knew whether the daughter will succeed in the business world, the clock father answer: "on the contrary, I have taught her to be a filial daughter, I worry about it will make her unable to adapt to the full of aggressive, ruthless American CEO circle."
Therefore, the clock father also specially wrote a letter to his daughter: "remember, stay away from arrogance and egotism; be polite, tolerance, understanding and compassion for others and most important to defuse your anger and sorrow, not suppress them, but by transforming them into help, positive emotion. In the age of hypocrisy and the environment, you have a precious Chinese cultural tradition, we can pass it to you and proud of it......"
The definition of the leadership of the parents of the impact of the Zhong Binxian, so that she will be willing to re define the aggressive nature of the decision, but the hope that never hurt, to ensure that they make tough and not to lose a fair decision, always treat others...... Remind yourself not to have the humility and the sensitivity of the Chinese tradition, but also to maintain the confidence and courage required by the business environment.
The fact that Jung in "American CEO circle" alive and well, she used a commercial miracle show their strength and courage, she can even within 15 minutes, the approval of a detailed millions of dollars in advertising plan.
With AVON's recent surge in performance, Zhong Binxian boarded the times magazine, the world's 25 most influential business leaders list, but also become the first selection of Fortune magazine, the world's most influential 50 business women list of Chinese, and six consecutive years in the election.
Breaking the centuries old tradition
Zhong Binxian put her dream into the reform of AVON, she wants to help women to change their lives in the world. In 2011, when AVON was founded 125 years, Zhong Binxian will own long-term bonus after tax all donated to AVON women's foundation, for improving the lives of women and working environment, such as committed to the prevention and treatment of breast cancer and domestic violence.
Before Zhong Binxian took charge of AVON, this is known as a woman who knows more women than the cosmetics company, is a real man of the world. In 1994 to join Avon Jung memories. At that time, the company's leadership almost all male, senior management without women, middle managers in women is very few.
"This is a customer and sales staff almost 100% is a female company, but the ability of women just can not rise to high. This is not only unfair, but also a very bad decision." Zhong Binxian said that from 1975 to 1985, the United States to increase the labor of women over 12500000, these women need new services. "But then AVON's leadership team was composed of men. We do not hear the voice of women in the market strategy, the result is the impact on the U.S. market sales."
Zhong Binxian quickly let AVON learn to change.
In 2003, she said, "today, men and women enjoy the same opportunities in AVON." At that time, of the 11 members of the board of directors of the 6 women, AVON in the global management is almost half the female. In addition, AVON has set up a special project to train the next generation of female staff, in order to prepare them to become general manager of the global market in the future. "I am equally excited about the results of the development of the next generation of female leaders in China, AVON. Here are 78% of the members are women, women are more in line with the managers and supervisors in 75%, in the top management of the 30%." To complete such a massive reform, Zhong Binxian only took four years.
Her "axis", in order to get a box of brush can be seen.
In grade four, Zhong Binxian saw a box of 120 colors. Parents reached agreement with her: if the exam is all A, buy her a set of. Since then, Zhong Binxian spent his spare time in the room to review their lessons, giving up almost a whole year of Party and favorite tennis tournament. At the end of the year, she who surrendered all A transcripts, also got the set of 120 color brushes such as.
Bid farewell to business
Andrea Jung saved hundreds of years Avon, finally, she will repeat the mistakes of his predecessor. In a tough business environment defeated.
In 2008, an employee said Avon China has sent a letter to Jung, improper spending on travel in government officials. Immediately, AVON announced that AVON China on suspicion of commercial bribery, has launched an internal investigation, the U.S. government departments have also launched an anti bribery investigation. Investigating the protracted, spread far and wide, cost hundreds of millions of dollars, this to Andrea Jung caused great pressure, she had to go through again and again the reorganization of the business to digest cost pressure, such as the sale of Japanese subsidiaries and streamlined its business structure etc.. Then, Avon and China by suspected MLM distributors, one after another large return event tumbled.
Wave after wave and up. There is no delay from the overseas bribery scandal, in 2011, AVON has been suspected of being an alleged disclosure of market sensitive information to analysts, and then by the U.S. Securities and Exchange Commission (SEC) survey. The reasons resulting in the performance Avon perplexing Waterloo, Jung became all this "pay".
At the beginning of the end of 2011 to 2012, just a few months, Jung successively from the CEO and chairman of the board positions left, not the magnificent way unless worked for nearly 20 years of Avon.
Overseas bribery case until the end of 2014 before the dust settles: Avon final confirmation in China bribery tens of millions of yuan, and agreed to pay about $8.3 billion related civil and criminal charges to reach a settlement.
Then, Ms. Jung has been away from commercial arena, become a dedicated for the poor provide microfinance social enterprise - Grameen Bank in charge of the United States. The bank was founded in Bangladesh by Nobel Peace Prize winner Mohamed Yunus, since 2008, has provided more than 23000 women with small loans over $200000000. Jung said that the Grameen Bank loan default rate is almost zero, some low-income women in Avon sales representatives also from the bank to obtain small loans.
Zhong Binxian is still in her dream to help women to change their lives.
"I want to set an example for the business community."." She said that as a for-profit company CEO into the field of social enterprise, she hopes to bring a tide. "In some cases, NGO's employees do not have enough business experience to create a copy of the influence. So, I try to use my business experience to solve social problems, such as poverty." In nearly 20 years of work experience in AVON, Zhong Binxian saw women who have a strong entrepreneurial spirit, they are very strong."
In Avon, Jung million a year, is also the general director and apple. In Grameen America, she won't get paid for even so, Ms. Jung will it be considered a long-term career in the future, she is many public institutions donate money, but Grameen America is her first full-time public institutions. "There are two paths in front of me, one is getting more benefits, more money, two is devoted to social affairs and the experience I have learned to help more people. I think by Grameen project, and continuously improve the help for people living in poverty, and worked out effective model to solve the poverty problem, transforming from a business leader as a leader in the field of social affairs, I think this is my future right road. "
Lobby American social trust Social Enterprise
She will use several decades of accumulated business experience and high-end contacts, to help the United States poor people, especially poor women entrepreneurs. "People believe that poverty is a developing country. But in fact, the United States of poverty and the gap between the rich and the poor is very serious. America is an example of the world, and we can't tolerate it. America's banks and government actions are not quick enough to address these issues. I think the Grameen can play a role in it, which is the solution of the practitioner."
According to Zhong Binxian introduction, the Grameen American financial crisis began in 2008, in recent decades the worst period of credit. She said that in the United States, credit was originally aimed at the rich, after the financial crisis, the application of credit will become more difficult, especially for women. "We have created more jobs, more income and more economic opportunities for poor women in the past seven years, compared to the rest of the United States. Today, we fight poverty in 11 cities in the United States. Our mission is to provide small loans to women, entrepreneurs, and build credit services to help change their lives and groups."
Jung told the Chinese philanthropist ", Grameen very rapid development in recent years in the United States, provide the amount of the loan will top $3 billion in 2015. "In the United States, small loans are very important, which is the real way to affect the poor and to change the way. Compared to the number of loans provided, how many members, we are more concerned about is Grameen's micro credit economy influence on society. " Zhong Binxian also said she and Yunus, want to change the way to the world's richest countries. "The United States has forty-five million poor people, we want to help two million of them, this is a big goal."
This goal, big enough, far enough.
At present, the Grameen American only 15000 members. The greater challenge is, the Grameen Bank and the social enterprise has not been more understanding and trust. "Our agency's membership and funding needs are increasing, and in this process, training is very important. Through training let poor people understand the Grameen, understanding of microfinance, understand our credit discipline, to understand our mode of development. "
So the key work of Andrea Jung is lobbying to government, policy formulation and financial institutions interpretation, elaborated the social enterprise model and philosophy, who claimed she was the advocate of social enterprise in the United States, lobbyists. "Social enterprise is the way to solve the problem. Hope that one day, our work really has a profound influence on the society and the effect." 3
(original title: Zhong Binxian accepted the domestic media interview with her new goal)
Editor: small Shen
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