CNDSN August 6th] (Contemporary direct sales) since June 20, 2013, Pierre Madsen announced the official Ou Ruilian (China) executive president, up to half a year, Ou Ruilian (China) executive president of the post by the Ou Ruilian Asia Pacific executive. Beginning in 2014, Ou Ruilian headquarters decided to restructure and create a new global business area - greater china. We can see that Oriflame is valued Chinese market. In this regard, Huang Huiyong said: "Greater China region is an independent area, direct management by headquarters, so Ou Ruilian Greater China will get more attention from the world, for the local needs of the product development, access to more investment and resources and more correct decision." Ou Ruilian served for many years in Huang Huiyong, served as director of sales in China, but also better understanding of the Chinese market.

In 2014, global business area (Africa, the Middle East and Asia) senior vice president, Asia Pacific President Thomas Eker Berg served as the president of the Greater China region began Oriflame another take-off in China trip. In this regard, Huang Huiyong said: "Thomas Ekberg in Oriflame has 14 years, has been committed to the to Oriflame business for the overseas market development, very familiar to the Asian market business. This time, he came to Shanghai command Oriflame Greater China market business, indicating that Oriflame global attaches great importance to the Chinese market and long-term strategic planning. "

To enter the Chinese market, Ou Ruilian this European brand how to take advantage of the brand to the Far East has been the goal of enterprise efforts to achieve, and brand building is a long-term need to build business, especially for foreign culture Ou Ruilian, in the brand building should do more homework. In this regard, Huang Huiyong said that Ou Ruilian has been to get the majority of consumer recognition, high moral standards of corporate image to win the trust of operators. Ou Ruilian for brand building is mainly reflected in the corporate social responsibility. As co-founder of the world children's fund, Ou Ruilian actively cooperate with the charity organizations in the world, to help more vulnerable women and children to improve living conditions, the opportunity to receive education. In China, we just half the sky will in China, a sister organisation Chunhui fraternity binding partners, Chunhui in all types of children's project funding. At the same time, Ou Ruilian has been concerned about the sustainable development of environmental protection, we are in the world's five major factories are strictly comply with the local environmental protection standards, respect for the environment, nature.

In response to how to better shape the brand image of the enterprise's brand culture, Huang Huiyong believes that rooted in the continuous innovation of product research and development, adhere to the sustainable development of the business philosophy is to shape the brand image of the fundamental. The most important factor of enterprise brand culture is the right inheritance and copy of the company's cultural values.

Through various indications, Ou Ruilian will be more committed to the development and understanding of the Chinese market, from the brand image of the building, to the appointment of personnel and other aspects are a relevant strategy. For Oriflame company future specific action plans, Huang Huiyong told reporters that Oriflame plans on the basis of the original area of direct and new direct city; while strengthening the business plan and to increase the income of the dealers, release of new products, rich product line, continued expansion of the company and brand; easy to upgrade lotus network, so the interface is more friendly, it is more convenient to use, convenient online and offline to create the next payment.

Huang Huiyong archives:

The direct selling industry occupation senior managers, Oriflame sales director of Greater China, Oriflame in service for many years. 3

(original title: Huang Huiyong: brand building work needs to be built for a long time

Editor: small Shen