【直报网6月5日讯】（观察员 一休）2014年富迪的业绩下降为35亿元（其实没那么多），较2013年50亿元销售业绩来讲，此次下降幅度较大，根据富迪公司的表示，这一切的变动都是为了2015年的蓄势待发。尽管富迪对待2015年是乐观积极的，但是很难掩饰其在中国直销行业发展中出现的问题。单从2014年来讲，富迪直销业绩下滑的确很大。人们不禁要问：富迪为什么不“富”了呢？

CNDSN June 5 news (observer) Yixiu 2014 FD performance dropped 3.5 billion yuan (in fact, not so much), compared to 2013 50 billion yuan sales performance in terms of, the decreased greatly, according to the representation of Fudi company, all these changes are in order to 2015 storage potential momentum. Although 2015 is positive to Fudi, but it is difficult to cover up the direct selling industry in China in the development of the problem. From 2014, Fudi direct performance decline is indeed great. People ask: why not "rich" for you?

李阳“疯狂”离开，富迪“致富”成为泡影

Li Yang "Crazy" left, "rich" become the bubble Fudi

2014年初直销行业头条莫过于李阳弃安利投富迪，此后又莫名离开富迪，外界人士纷纷猜测李阳为何会高调加入又低调退出呢？而李阳对直销有多大程度的了解不得而知，但其投奔的靠山或许很容易将其拉入传销的边缘成为最大的可能。

Early 2014 headlines of the direct marketing industry Mo too Amway Li Yangqi cast Fudi, then inexplicably left Fudi, outsiders have speculated Li why high-profile entry, low-key exit it? And Li Yang of the direct selling has how much is not known, but the defected backers could easily will pull into the edge of the MLM become the largest possible.

外界猜测李阳很可能知道富迪背后的操盘手是曾一直被打击的月朗国际的传销人员。据公开资料显示：2009年3月，月朗国际全资收购了富迪的母公司富佑集团。月朗国际由陈怀德（富佑集团董事长）创办，以“月月爱”卫生巾为主要产品，发展速度极快。从2007年至2014年，全国各地公安机关相继出现了打击月朗的新闻动态。在2008年，公安部曾进行统一部署打击月朗。随着背后组织的倒台，富迪仍需要继续发展，按其团队划分共分成了三个网络，也就是现在所说的A、B、C网，A网就是月朗国际最早的网络，现在基本上已经不存在了，随着月朗国际的消失，A网的人转投富迪集团旗下，形成了B网。然而对于富迪集团的团队来说，直销牌照对其反而是一个紧箍咒，而他们做月朗国际的模式更不敢明目张胆地进行。所以，在此基础上，富迪集团又发展了富迪易富宝模式，也就是C网模式。

Speculation that Li Yang is likely to know behind the manipulator is Fudi has been hit Winalite mlm. According to public information: in 2009 March, Winalite wholly acquired Fudi parent company of Fu Yu group. Winalite by chenfude (Fuyou group chairman of the board of directors) founded, to "love month" sanitary napkins as the main products, development speed is very fast. From 2007 to 2014, the public security organs across the country have appeared in the news hit long. In 2008, the Ministry of public security has unified deployment against winalite. With the fall behind the organization, still need to continue to develop, according to their team division is divided into three networks, is now called a, B, C, a network is Winalite international, one of the earliest network, now basically already did not exist, with the disappearance of the, a network of people to switch to Forde group's, forming a network B. However for Forde group team, the direct selling license of the anti but a straitjacket, while they do the more dare not openly to. So, on this basis, and the development of the Forde Forde group efubo mode, namely CDMA mode.

抛开富迪，李阳已经在直销道路上越走越深。据富迪集团内部的员工网上发帖显示，李阳自从加入富迪集团以来，富迪集团在河北张家口和湖南长沙的两次经销商大会上都有李阳激情四射的演讲。将李阳这样一个人放在直销的舞台上，无疑是为富迪集团竖起了一面大旗。而这一切也随着李阳的离开化为泡影。

Despite Fudi, Li Yang has been in direct road to go deeper and deeper. According to the internal Forde Group employees posted on the Internet shows, Li since joining Forde group, Forde group in Zhangjiakou, Hebei and Hunan Changsha two dealers in the general assembly have Li Yang passionate speech. Li Yang such a man in a direct marketing arena, is undoubtedly to put up a big banner Fudi group. And all this is with the departure of Li Yang vanish like soap bubbles.

Fudi electric supremacy, efubo failed to "Yi fu"

2014年中旬，富迪易富宝商城再次被曝涉嫌传销，让备受传销质疑的易富宝商城推到了风口浪尖，而富迪于2012年5月与易富宝所属公司——广州富宝信息科技有限公司达成合作：凡在富迪累计消费产品满5万元，可免费获赠一个易富宝网店，富宝免收经营网店的费用。

Mid 2014, Forde to Fu Bao mall again traced suspected pyramid schemes, make much questioned MLM Yi Fu Bao mall pushed to the cusp, and Forde in May 2012 and efubo belongs to the Guangzhou rich treasure of Information Technology Co., Ltd. Company reached a cooperation: where in Fudi cumulative consumer products over 5 million yuan, receive a free a efubo shop, rich treasure will be exempted from the business shop fees.

而富迪易富宝的C网模式，易富宝商城《超级经理人创富计划》的资料显示：如果你想成为易富宝商城门店店主，首先需要缴纳5万元购买商品，入会成为店长后，人数达到8个人时，成为一个创业组，自己推荐两人可以成为组长，只要成为组长就能获得1万元奖励。之后从创业组进入财富组，满 15人能赚5.6万元，再满15人又能赚23万多元，最后能赚90多万元。但是要想赚到90万元，必须满足几个条件：一是必须在富迪公司购买5万元的商品；二是必须要有人推荐帮你申请开店；三是想多赚钱就要不断介绍别人来开店。

And Fudi efubo CDMA mode, easy Fu Bao mall "super manager wealth plan" display: if you want to become efubo mall store owner, you first need to pay 5 million yuan to buy goods, join as manager after the number up to 8 people, become a venture group, they recommend two people can become head, as long as the leader can obtain 10000 yuan reward. After the venture from the group into the wealth group, the full 56000 people can earn 15 yuan, and then full of 15 people can earn more than 23 yuan, and finally can earn about 900000 yuan. But if you want to earn 90 million yuan, several conditions must be met: one is to buy 5 million yuan in Fortemedia company goods; the second is to recommend someone to help you apply for the shop; the third is to want to make more money is to constantly introduce others to shop.

实际上，易富宝商城C网计划这种涉嫌传销的行为已经多次被中国各地相关部门打击和查处。据媒体报道，2012年5月16日，云南曲靖市公安局统一安排部署，一举将涉嫌“5·16”特大网络传销案的嫌疑人朱某等9人抓获，而朱某正是在宣威市等地介绍推荐易富宝商城C网模式。但当易富宝卷入“涉嫌传销”风波后，陈怀德和他的富迪开始对外与富宝划清界限。

In fact, Yi Fu Bao mall CDMA network plan the suspected MLM has repeatedly been relevant departments across China to combat and investigate. According to media reports, on May 16, 2012, Yunnan Qujing Municipal Public Security Bureau unified arrangements, in one fell swoop on suspicion "5 - 16 large network marketing case suspect Zhu a nine people arrested, and Zhu is in Xuanwei City to introduce recommended Yi Fu Bao mall CDMA mode. But when efubo involved in the "suspected of MLM" after the incident, Chen Huaide and his rich treasure and Fudi began to draw a line.

通过运作电商商城的直销企业的确不少，大部分是直接以直销企业的名义在运作，但富迪以子公司的方式运作，一旦出现问题，在某种程度上的确有些与母公司撇清关系的嫌疑。至于易富宝商城到底能不能够真正的为富迪创造更多的收入，这个恐怕还需要时间去观察。

Through the operation of the electricity supplier mall direct selling enterprises is indeed a lot, most of which are directly in the name of direct selling enterprises in operation, but Fudi operated as a subsidiary of, if there are problems, in some degree indeed some with suspicion of parent company to disassociate themselves. As efubo mall in the end can really for Fudi generate more income, this is probably still need time to observe.

You conceal his weakness, to seek cross-border "rich"

2013年以来，富迪首次将多元化发展提升到“跨界营销”的高度，而2014年富迪公司从战略上定位为‘跨界年’，而从战术上讲则定位为“产品年”。但易富宝商城涉嫌传销上来看，显然并不成功，很多互联网博客以及论坛针对易富宝商城的经营方式提出质疑，更有甚者向有关部门提出诉讼，在如今这个依靠品牌树立企业口碑的角度来讲，易富宝商城起码并不得网友的心，为此富迪将2015年作为企业跨界的关键一年，而2015年国家支持企业参与“互联网+”计划，而未能消除双重角色切换的富迪（富佑），在电商平台上备受质疑，加上跨界合作本身就是一个需要长期并且高投入的过程，显然富迪没有认清企业真正需要发展的是外围更良好的售后服务以及口碑，没有回归直销发展的本质上，在消费者“体验化营销”过程中更是稍逊其他直销企业。2014年，看得出富迪在谋求新的突破，但是从富迪跨界教育行业以及互联网行业来讲，富迪并没有在2014年实现预期销售业绩，反而让企业遭受巨额亏损。尽管2013年富迪实现50亿销售业绩，但2014年即将结束的几个月里，知名职业经理人团队——富迪执行总裁吴文广、营运总裁陈德全先后辞职，这个曾经为富迪创造辉煌业绩的人悄然离开，似乎更是雪上加霜。▲

Since 2013, for the first time, the diversified development up to the height of the cross marketing, and 2014 years Fortemedia company from the strategic positioning for the 'cross-border years', but from a tactical is defined as "product of the year". But efubo mall suspected pyramid selling point of view, obviously not successful, questioned a lot of internet blogs and forum management for Yi Fubao mall, what is more suit to the relevant departments, in the brand reputation of the enterprise depends on the perspective, Yi Fu Bao mall at least and not the heart, this will be 2015 as Fudi a crucial year for cross-border business, and in 2015 the country to support enterprises to participate in the "Internet +" plan, but failed to eliminate the dual role switching Fudi (Fu You), in the electronic business platform is being questioned, and the process of cross-border cooperation is a long-term and high investment, obviously do not recognize Fudi enterprises really need is development good customer service and more peripheral service reputation, nature did not return to direct development, consumers in the "experience marketing" in the process is slightly inferior to other direct selling enterprises. 2014 to see that Fudi to seek new breakthroughs, but in terms of Fudi cross-border education industry and the Internet industry, Forde and no in 2014 to achieve the desired sales performance, but let companies suffered huge losses. Despite the 2013 Forde to achieve 50 billion in sales, but 2014 is coming to the end of the months, famous team of professional managers, Forde CEO Wu Wenguang, chief operating officer Chen Dequan has resigned, once the Fudi create brilliant achievements of the people to leave quietly, appears to be even more worse. 3

责任编辑：小申

Editor: Little Shen