2015-06-04 15:32
＂Bonsai＂ change ＂scenery＂: the direct sales industry cluster in China has begun to take shape
|
[CNDSN6 April 4 News (reporter Shen Jie Xiao Xiao) in 2015 by the end of May, China's direct selling enterprises has reached 55, which means that China's direct selling industry development has been from the past "bonsai" to "landscape" of course. In 2014, direct sales enterprises to create a sales of 159915000000 yuan, 128665000000 yuan more than in 2013 a net increase of 31250000000 yuan. China's well-known direct economic theory expert Ouyang the to reporters said that the high growth of the direct selling industry development that China's direct selling industry cluster development has begun to take shape, this scale will be more and more.
From bonsai to landscape "
Avon Co is the first foreign direct selling companies settled in Guangzhou. In the early 90's, direct selling companies also several Foreign capital company, domestic direct sales enterprise is pitiful. For the Ouyang told reporters that at the beginning of the development of the direct marketing industry, only a few "bonsai" to "watch", and now, the development of direct selling industry like a beautiful landscape, become in the process of economic development in China a "miracle." From AVON's first license, the number of companies to obtain direct selling licenses springing. By the end of 2012, the state issued only 32 pieces of direct selling licenses, an average of less than 5 per year. Beginning in 2013, the Ministry of Commerce accelerated the direct selling license issued by the pace, issued a total of 11, April 3, to 2014, China had a total of 44 enterprises to obtain direct selling license issued by the Ministry of Commerce, which funded enterprises 25, foreign enterprises 19.
2014 second half of the second half, direct sales Shen boom, licensing speed exceeded 2013. The first half of 2015 approved a total of seven direct selling companies, which in May five bursts of direct sales license. This is the implementation of direct laws and regulations has never been a phenomenon. At the same time, direct supervision, the relevant departments to implement strict supervision, local industry and commerce departments have launched direct selling industry special inspection, comprehensive regulation of direct selling market, urge the direct selling enterprises to fulfill their social responsibility, the direct selling industry entered the "wide into the era of strict control.
Direct import. Direct sales regulations before the introduction of many domestic enterprises do not understand direct sales, do not understand direct operation, feeling the stones and cross the river so slow. Through these ten years of exploration and learning, most domestic direct selling companies have found out the law of direct sales, at the same time of self innovation, set off a wave of rapid development. At present, domestic enterprises by the number of cards in foreign direct selling enterprises gradually increased, and fly side by side. "The establishment of the free trade zone, coupled with the end of the WTO period, will attract more and more foreign investment enterprises to enter China, and foreign investors have more opportunities to focus on the direct selling industry.." Ouyang article said.
"Scenery" in the "wind" there is "King"
Direct sales industry this scenery is beautiful, because the direct sales industry development both wind and King ". The so-called wind, is the direct sales industry development has formed a Chinese wind; so the king, is the direct sales model after becoming different from foreign Chinese painting ". The Ouyang told reporters that China's direct selling market is the world's largest, now include Amway, including many foreign direct selling enterprises, their market performance in China behave best so that many have not yet entered the Chinese direct selling market foreign direct selling companies eyeing, formed a surge of direct sales "China Wind".
Direct selling is a non shop sales model. After 10 years of transformation, in China's direct selling existing stores, some enterprises also grafted e-commerce, formed a trinity of net, the Skynet and store network. The Ouyang said, foreign direct selling are mostly still in the stage of sales staff, and China's direct selling has been different in foreign direct unique pattern. "This is only in the land of China only 'King', provide a good reference for innovation of world direct." Ouyang article think so.
The "scenery" of China's direct selling is brought by scale.. First, the employees more. According to incomplete statistics, China is engaged in the direct selling industry in the total number of persons from 20 million to 30 million people, of which active distributors for about 10 million people, 300 million registered sellers, accounting for about one-third of the population engaged in the direct selling industry. Two is the vigorous development of direct sales industry, also led the growth of the relevant industry performance. Including the transportation industry, real estate industry, automobile industry, tourism, education and training industry and the luxury industry. For example, many travel companies specifically for the distribution of customized products, such as Hong Kong, Macao, Europe, Han Riyou, etc.. Three is the direct sales enterprise service network coverage increase. According to incomplete statistics, in 2014, the total number of service outlets for 22 direct foreign-funded enterprises in China is 21, 10196 domestic direct sales enterprise service outlets total of 1790.
Spillover effect of "bonsai" into "scenery"
In recent years, the total sales of direct sales industry in China reached 25%, is expected in 2020, the total sales of our direct sales exceeded 550000000000 yuan. Ouyang article told reporters that China direct from bonsai to landscape, thanks not only the industry itself, but also has a lot of spillover effect. For example, direct selling enterprises from products, models and services and cross-border integration, fun education, culture, hotels, convenience stores, tourism, real estate, film and television field. With huge dealer, consumer groups to rely on, conforms to the enterprise further development of margin requirements, but also to meet the dealer growth to pursue a career, 2014 the direct selling industry cross-border integration has become the trend, around the people's life, consumption, work, play, sleep needs, future direct selling enterprises products system will be more substantial, concept limits and further blur.
The spillover effect of bonsai becomes the scenery, but also shows that the direct selling industry attracts the attention of the whole society.. Ouyang article said that the whole society is the direct industry cluster can form an important reason for the scale of our country. Such as: the management of the government of the direct selling industry more confident; media of direct selling industry identity sense deepened, reported more positive, objective and fair, for the development of the industry to create a favorable atmosphere of public opinion; many domestic well-known pharmaceutical companies, health care products companies have to enter the direct selling industry, industry and product types more diversified; the traditional business operators, the social elite gradually recognized and joined the direct selling industry, accelerate the dealer troop overall quality improved.
The economic development of our country encounters great challenges, especially a headache for the government employment issue need to be solve tactics, and the direct selling industry to accelerate the development of will by more people join the direct selling industry, for China to solve the difficult employment problem has contributed to. To accelerate the development of the direct selling industry, boost the consumption of economic growth, provides a useful experience for the transformation of China's economic development. "In the next 10 years, China's direct selling enterprises will be more than 200, the continuous extension of such industrial cluster must be the needs of market development, it produces a strong spillover effect now it is only the beginning." Ouyang article said. 3
Editor: Little Shen
|
